La Morra
La Morra is one of the most picturesque villages in the Langhe, known for its panoramic viewpoint, which offers breathtaking views of the vine-covered hills that define this region. Situated at about 500 meters above sea level, the village overlooks the surrounding landscape and is a popular destination for wine lovers, nature enthusiasts, and photographers.
This is one of the key production areas of Barolo DOCG, and many local wineries offer tastings and guided tours to showcase the region’s rich winemaking tradition. Beyond its wine culture, La Morra is famous for its Giant Benches, part of the Big Bench Community Project, which provide unique perspectives on the rolling hills. The village also boasts a charming historic center, with churches, towers, and traditional restaurants where visitors can savor authentic Piedmontese cuisine.
What to See in La Morra
Piazza Castello and the Panoramic Viewpoint
The most iconic spot in La Morra is Piazza Castello, a terrace-like square overlooking the Langhe vineyards. From here, visitors can enjoy a 360-degree view of the surrounding villages and castles, with the Alps visible on clear days.
Next to the viewpoint stands the Monument to the Winemaker, a bronze statue honoring vineyard workers who contribute to the production of fine wines.
Bell Tower
Located in the heart of the historic center, the Bell Tower stands 31 meters tall. Built in 1710, visitors can climb to the top for an even more breathtaking view of the surrounding hills.
Church of San Martino
Situated near the main square, the Church of San Martino is a stunning Baroque church with a brick façade and beautifully frescoed interiors. It is one of the most important religious landmarks in the area and houses valuable artworks.
Cappella del Barolo (Brunate Chapel)
Just a few kilometers from La Morra, the Brunate Chapel is a deconsecrated church transformed into a contemporary art piece by artists Sol LeWitt and David Tremlett. Its vibrant, colorful exterior stands out against the surrounding vineyards and has become one of the most photographed landmarks in the Langhe.
What to Do in La Morra
Barolo Wine Tastings in Historic Wineries
La Morra is one of the most prestigious areas for Barolo DOCG production, and many renowned wineries offer tastings and guided tours. Experiences range from simple tastings to food pairings and vineyard walks.
Some of the most notable wineries include:
- Cantina Mascarello
- Cantina Marcarini
- Cantina Oddero
Vineyard Walks and Giant Benches
The hills around La Morra feature scenic hiking and cycling trails that wind through the vineyards. One of the most picturesque routes leads to the Giant Benches, part of the Big Bench Community Project. These colorful installations were designed to celebrate the beauty of the Langhe landscape, offering unique and panoramic views of the surrounding vineyards.
Local Events and Festivals
Throughout the year, La Morra hosts several food and wine festivals, including:
- Barolo Fair, featuring tastings and meetings with winemakers.
- Mangialonga, a gastronomic walking tour through the vineyards, with multiple tasting stops.
- San Martino Festival, celebrating local traditions with typical dishes and cultural events.
La Morra in Every Season
The best time for vineyard walks and outdoor wine tastings is spring, when the landscape comes alive with vibrant colors. Summer brings open-air events and wine-themed evenings, making it an excellent season for social gatherings. However, the most picturesque time to visit is autumn, when the harvest fills the hills with activity and the foliage paints the countryside in warm hues. Wine tastings in historic cellars are especially popular during this season.
For those looking for a quieter experience, winter is the ideal time to explore La Morra without crowds, enjoying the charming atmosphere and savoring traditional Piedmontese dishes in cozy restaurants.
How to Get There & Where to Stay
How to Get to La Morra
- By Car: La Morra is located along SP3, about 15 km from Alba.
- By Train: The nearest railway station is Alba, with connections to buses or taxis.
- By Plane: The closest airports are Turin Caselle (TRN) and Milan Malpensa (MXP).
Where to Stay
- Farm Stays & Wine Resorts – Stay surrounded by vineyards for a truly immersive experience.
- B&Bs in the Historic Center – Perfect for exploring the village on foot.
- Boutique Hotels – Offering panoramic views over the Langhe countryside.
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Where to Eat in La Morra
La Morra is not only a wonderful place to visit but also a village where food and wine play a central role. The high-quality, carefully curated traditional restaurants are one of the many reasons to explore this charming destination.
